Why should you outsource your Social Media Marketing?

Why Should You Outsource Your Social Media Marketing?

When running digital marketing activities, surely social media is the easiest to do yourself? It doesn’t cost anything to run a social media account, and it’s super easy to create a post, right? Wrong. Surprisingly, running social media is tricky and very time-consuming. That’s why most businesses have a dedicated Social Media Manager or even an entire social media team.   

To keep on top of your socials, we suggest outsourcing.  

Not convinced? Well, fasten your seatbelts because, in just one simple blog post, I am going to tell you why you should outsource your social media marketing.   

We need A Time machine.

Ideally, you should post about three times a week on each social media platform. You may think that’s not actually a lot of work but let’s do the math. Let’s say, hypothetically you have 4 social media accounts. These include LinkedIn, Instagram, Twitter and Facebook.  
 

                                         3 social media posts X 4 platforms = 12 posts a week. (Add how much time each thing takes to create properly) 

 I know, more than you were expecting. And that’s only with 4 social media accounts! You may have other business profiles on Snapchat, Tik Tok, YouTube, Pinterest the list goes on. 

You might think you can get away with posting the same thing across all platforms, but each should be treated as a separate being. They require different messages and a unique tone of voice because they have different purposes and audiences.  

LinkedIn is much more professional than Twitter and much less visual than Instagram and TikTok. Therefore, to post constantly across all your accounts will take a lot of time and effort. But it’s got to be done. So, by outsourcing your social media marketing, you can save valuable time, which you can invest elsewhere.  

Save Your Money in the Piggy Bank

You know the saying, “time is money, money is power”. Well, the return on investment for outsourcing is impressive. With an external social media team, you won’t need to hire an internal social media manager. Less staff means less money spent on wages and training. It’s a win-win.   

You will also save money on tools, software and hardware. Professional marketers will have access to the high-end kit, kit which costs a lot of money. Scheduling tools and editing software, like Hootsuite, HubSpot and Photoshop, will now be available to you at no extra cost.  

So, by outsourcing your social media marketing, you can save money, which you can invest elsewhere. 

We can rebuild. We have the technology. 

Professional marketers don’t just have access to the tools, but they have the knowledge to use them. I know that tailoring your messages to each social media platform can be difficult. I know that it’s also a nightmare trying to keep up with the trends in your sector and social media as a whole.  

Luckily, marketers have the skill and experience to adapt to new trends, write engaging copy in line with campaigns, edit and source images, conduct constant research, and monitor the performance of posts.  

 With experience comes inspiration and fresh ideas. By introducing outsourced marketers into the world of social media, they can propose new ideas that you may not have even thought of. Live videos, polls, competitions, stories and even filters, to name a few.   

Social media...why not the entire marketing team?

Most marketing outsourcing companies will also have the skill, resources and passion for other marketing elements. Meaning they can also take on some or all your digital marketing.   

We cover this in our blog post “Should I Outsource My Marketing?”, which you can read here.   

It’s Time to Talk to the Experts

We will take over all your social media marketing. 

We are here to optimise your marketing and add sizzle at the same time. We are an extension to your marketing team, or your entire marketing team if you don’t have one in house. 

Head over to our services page to find out how Bacon Marketing can support your marketing and see our full range of marketing services. 

We are Beyond

Bacon Marketing provides a full review, streamlining and optimisation service that will take your marketing and advertising to the next level.

Please see our range of services or complete the form to discuss your needs with us.

Straightforward Approach

We always start by finding out about your business, its unique, then we get to work on planning, building your strategy and adding sizzle to your marketing.

Our combined backgrounds are a combination of both generalist and digital marketers, largely focused on digital marketing and also how it can be blended with offline marketing. It has meant that we have had to be hands-on and strategic.

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