Marketing Tips Roundup For November

Marketing Tips Roundup For November

Say ‘No more’ to bad marketing this November and gain the competitive edge you have been looking for.  

Over on our LinkedIn, you may have seen our #TuedayTips and #ThursdayTips that we post every week. That’s right, twice a week, we share some of our exclusive tricks, tips, and hacks to improve your marketing activities.  

Not seen our posts? Well, lucky for you, we release a full list of our top marketing tips every month, so you can find them all in one place.  

Get a fresh perspective.

Do you find yourself using the same old contentEventually, you can get stuck in a vicious cycle of unoriginal content. To see what you could be doing, you can ask your network of marketers or even an outsourcing company to look at your past marketing activities and provide constructive criticism to inspire innovative ideas.  

Invest in technologies and software.

The world of marketing is forever evolving, and innovative technologies are being brought into the mix. For example, Tik Tok was only launched in 2016 and now has over 55 million usersTo keep up with the competition, you need to investigate the emerging software and technologies to see which can benefit your business and how. You never know…you could find a new platform that doubles your potential customers 

Get training!

Not sure how to do something but don’t want to hire someone else? Get training! There are so many online courses on marketing resources, from video editing to Mailchimp and Google Analytics. So, get learning, you never know what new skills you will gain. 

Spend your money wisely.

Keep on top of your budgeting every time you run a new campaign or activity, even if it’s a £10 social media ad. This way, you never spend more than you have. It’s also a good idea to have a little spare in case of opportunities or emergencies. 

Don’t be afraid to ask for help.

If you struggle to keep up with the extra responsibility of running marketing activities or don’t know what you’re doing, then investigate outsourcing. Here at Bacon Marketing, we are an extension to your marketing team or your entire marketing team if you don’t have one in house.  

To find out how Bacon Marketing can support your marketing and see our full range of marketing services, click here: https://baconmarketing.co.uk/services 

Look through the looking glass.

When creating your website, it’s ideal to pretend to be the customer. You need to think, how easy is the website to navigate? What information would I want to know first? Where should I go once I am on the homepage? You need to review the user’s experienceOne way to do this is through tracking heatmaps of user behaviour. Heatmaps show where the users are clicking. Here at bacon, we use a tool called Hotjar. https://www.hotjar.com/ 

Talk to the complainers.

Nobody is perfect, and occasionally businesses make mistakes. When customers complain, on social media or face to face, respond. Let them know that you are listening and that you care. They will appreciate the efforts you put into solving their problem 

Look into Omnichannel marketing.

Omnichannel marketing focuses on delivering a consistent, personalised experience for shoppers across all channels and devices. Omnichannel puts the customer at the centre of an organisations marketing activities. The concept is to provide a seamless customer experience. Customers encounter integrated brand messages and customer touchpoints as they progress through their journey. Integrating data allow departments to work together, providing a personalised experience. 

You can read more about Omnichannel marketing here: https://baconmarketing.co.uk/what-is-omnichannel-marketing 

Look into the past when planning for the future.

When it comes to running campaigns, you should always use the data available to make decisions. Don’t rush straight into the creating process, instead look at past campaigns to see what performed well and what didn’t, to understand the best practice for your business. 

Didn’t catch last month’s tips?

You can read our October round-up blog here.

Updated marketing tips and inspirational content is available on our blog page right now! We regularly post all about the world of Marketing…something you don’t want to miss. Explore our blog here.  

To keep up to date on our marketing tips posted TWICE A WEEK, follow us on LinkedIn!  

We are Beyond

Bacon Marketing provides a full review, streamlining and optimisation service that will take your marketing and advertising to the next level.

Please see our range of services or complete the form to discuss your needs with us.

Straightforward Approach

We always start by finding out about your business, its unique, then we get to work on planning, building your strategy and adding sizzle to your marketing.

Our combined backgrounds are a combination of both generalist and digital marketers, largely focused on digital marketing and also how it can be blended with offline marketing. It has meant that we have had to be hands-on and strategic.

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