Marketing Tips Roundup For December
Is your marketing not as jolly as you planned this Christmas?
Over on our LinkedIn, you may have seen our #TuedayTips and #ThursdayTips that we post every week. That’s right, twice a week, we share some of our exclusive tricks, tips, and hacks to improve your marketing activities.
Not seen our posts? Well, lucky for you, we release a full list of our top marketing tips every month, so you can find them all in one place.
Create a Gift Guide.
Create a gift guide to share with your customers via email, social media, and your website for major holidays and events like Christmas and Father’s Day. Feature your products and how they would make the ideal gift to someone they love. You can even reach out to other businesses to collaborate if you don’t want to create one yourself.
Invest in Work Experience.
By bringing in students from local colleges and universities, you will have access to a younger pair of eyes, eyes that know the trends of their age group. This is great for those who target young adults and teens. You can also bring in designers, photographers, videographers and journalist students to create new assets for you while they improve their portfolios.
Instant on Insta.
Want to encourage interaction on #instagram while promoting new products? Then DM (direct message) your followers. Drop them a quick line to let them know you appreciate their follow and direct them to the link in your bio. The open dialogue also allows you to humanise your brand and personalise the experience of your audience.
See what your competitors' customers have to say.
Want a better look at your competitors’ strengths and weaknesses? Then read their customer reviews. Have a browse through their Facebook, Trustpilot, and Google reviews to see where they lack and where you can pick up the slack. If they are doing something wrong, do it right. If they are doing something right, do it better.
Allow for a Takeover
Let collaborators, influencers and experts take over your social media for a few hours. Bring over new fans and give a new tone of voice to your marketing. Just let your followers know this is happening beforehand, so they have time to prepare questions (and won’t be confused by the change).
Target, Sell, Repeat.
Market to those who have already visited your website by running retargeting paid ads across social media. You’ve had their attention before, so it’s time to remind them of all the wonderful things you do.
Ask the Right Questions.
Want to ask your customers a question? Just send them an email survey. With just a few simple questions, you can find out anything. Ask your subscribers if they are interested in a product or service and how much they will be willing to pay.
Suggested tools: Mailchimp and Survey Monkey.
Is there an app for that?
If you want to improve your customer experience and create an open dialogue, why not create an app? They can have their orders, information and interest all in one place at just the touch of a button. Before setting up an app, use analytics to determine if people prefer to use mobile over a desktop to ensure you don’t waste time and money on app development.
In it for the long run
Have a loyalty programme to celebrate and thank your customers for their continued support. You can offer them exclusive discounts, gifts and early-bird access as a reward. Offering a Loyalty programme encourages retention and repeat purchase. It’s always cheaper to sell to those who are already a customer.
Do you think we missed anything? To keep up to date on our marketing tips posted TWICE A WEEK and pass on your top tips, follow us on LinkedIn!
Didn’t catch last month’s tips? You can read our November round-up blog here.
Updated marketing tips and inspirational content is available on our blog page right now! We regularly post all about the world of Marketing…something you don’t want to miss. Explore our blog here.
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