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Latest News, Case Studies and GuidesUK Healing Crystal Case Study
Client Mission To move UK Healing Crystals (the client) sales from Amazon to an alternative platform to allow for an increase in profit margin and at the same time help grow their business in a strategic and low-cost way. Mission Plan After the initial call with the...
What does outsourcing marketing management do for small and medium businesses
So, you've set up your new business, orders are coming in and everything is going well! But, when it comes to the marketing, you're not quite sure what it is you should be doing, or even where to start! You have 2 choices. You could hire someone in-house and spend...
5 Tips to migrate from bricks and mortar to online – Featured on Radio Wiltshire
How to start attracting your offline audience to your digital channels As featured on Radio Wiltshire (BBC) breakfast show - 16/02/2021 Plans and Strategy Know what you want to achieve, when you want to reach that by and how you want to get there. Any marketing...
PRESS RELEASE – Out of the Covid fire a new pig is born
Bacon Marketing - Bringing the sizzle to your marketingIn April 2020 Phil Bacon, like tens of thousands of other professionals, was facing redundancy. With a young family to provide for, and bills to pay things were looking bleak. Here’s what Phil said about his...
Using QR codes and NFC tags to drive enquiries and conversions.
Transitioning real-world marketing activities into the digital marketing space: Using QR codes and NFC tags to drive enquiries and conversions.So, you've spent lots of money on your website and digital marketing, but a large part of what you do sits in the 'real'...
Create an audience strategy for your email marketing
Create an audience strategy for your email marketing How old is your email marketing data? If you are emailing out regularly at least twice a month, then anybody on the list that is over 12-week-old and hasn’t opened an email is already unlikely to open the next...
Humanise Your Marketing
You need to humanise your marketing messaging. Here’s how to do it. “People buy from people”. Admittedly, it's a bit of a glib cliché, but that doesn't make it any less true. Who you are matters just as much as what you sell, especially if you provide a service. But...
A Beginners Guide to Marketing Automation – The Tools
A Beginners Guide to Marketing Automation - The ToolsMarketing automation for the person wearing all the hats It’s the end of a tough week. You’ve done some great work for your clients, had a great sales meeting, and sent out a couple of proposals. But you can’t shake...
Bacon Marketing – Part 1 – Phil’s Story
2020 had been enough of a year for most people, myself included. With my job sat firmly in the at risk category due to outside factors, I knew it was time to start the job hunt again. 1900 applications in 16 weeks, hours upon hours of prep for interviews at senior...
10 Minute Marketing For Freelancers
Being a freelancer isn't easy, you have to work on and in the business, you are the business. Right? I know this is right. You know the 80/20 rule, it applies to almost everything (mainly problems) but in this case, it should be applied to the amount of time you spend...
How to set up Google Ads and Analytics when working with a freelancer
If you need to set up Google Analytics and Google Ads from scratch to send over to somebody else to fully manage them, these are the steps to follow. Google Analytics set up Go to - https://analytics.google.com/analytics/web/ Click - Create Account Click - Sign in...
ACHIEVE MORE, SPEND LESS
Earlier in the month, I talked about activities to do while companies had stopped or slowed normal activities. With the upheaval looking more and more likely that this is now the new normal or shall we say just "normal" it is time to look at how businesses view...
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