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Latest News, Case Studies and GuidesUK Healing Crystal Case Study
Client Mission To move UK Healing Crystals (the client) sales from Amazon to an alternative platform to allow for an increase in profit margin and at the same time help grow their business in a strategic and low-cost way. Mission Plan After the initial call with the...
Create an audience strategy for your email marketing
Create an audience strategy for your email marketing How old is your email marketing data? If you are emailing out regularly at least twice a month, then anybody on the list that is over 12-week-old and hasn’t opened an email is already unlikely to open the next...
Humanise Your Marketing
You need to humanise your marketing messaging. Here’s how to do it. “People buy from people”. Admittedly, it's a bit of a glib cliché, but that doesn't make it any less true. Who you are matters just as much as what you sell, especially if you provide a service. But...
A Beginners Guide to Marketing Automation – The Tools
A Beginners Guide to Marketing Automation - The Tools Marketing automation for the person wearing all the hats It’s the end of a tough week. You’ve done some great work for your clients, had a great sales meeting, and sent out a couple of proposals. But you can’t...
10 Minute Marketing For Freelancers
Being a freelancer isn't easy, you have to work on and in the business, you are the business. Right? I know this is right. You know the 80/20 rule, it applies to almost everything (mainly problems) but in this case, it should be applied to the amount of time you spend...
How to set up Google Ads and Analytics when working with a freelancer
If you need to set up Google Analytics and Google Ads from scratch to send over to somebody else to fully manage them, these are the steps to follow. Google Analytics set up Go to - https://analytics.google.com/analytics/web/ Click - Create Account Click - Sign in...
ACHIEVE MORE, SPEND LESS
Earlier in the month, I talked about activities to do while companies had stopped or slowed normal activities. With the upheaval looking more and more likely that this is now the new normal or shall we say just "normal" it is time to look at how businesses view...
7 marketing activities to do while budgets are stopped
A lot of companies have stopped marketing spends during this time and while these activities below might seem a little basic, reverting back to basics when the more complex and costly activities are not available or achievable. Email and CRM audience clean up If you...
7 reasons why Email Marketing has an impact on search engine rankings
There are several reasons why you should be doing email marketing as a business, and these are not just limited to keeping in touch and relationship building with your customers and potential customers. Link Building The links created as part of your email campaign...
15 FREE tools for better digital marketing
15 FREE TOOLS, IDEAL FOR SMALL BUSINESS MARKETING There are 100's of digital marketing tools out there, but which ones are right for you and your business? If you are starting out or have a limited budget, you'll want to be using lower-cost tools to get the most out...
Check these 7 things off to make your emails better
While user-generated content, voice, AI and accessibility become even hotter topics moving into 2020. Still the basics of email marketing need to be remembered. Simple things including strong subject lines, appropriate and correct personalisation, deliverability and...
6 Ways to reduce your monthly Mailchimp costs
Earlier this year Mailchimp changed their pricing model and at first, everybody was up in arms about it. At the time it wasn't clear what this was going to mean to most of their customers. In short, it meant nothing to start with, but over time legacy pricing starts...
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