I’m an experienced hands-on traditional, digital and strategic marketing manager with a strong background in delivering results no matter the size of the budget using a combined approach of all available and viable channels.
Building multi-channel marketing campaigns, incorporating testing and analysis for digital and offline marketing, creating benchmarks and delivering results.
Commercially aware, marketing manager, leader and mentor, I can handle your marketing, assist and develop your team and manage your external providers.
03. Hands on
Staying hands on has meant that I know what works and what doesn’t and how to do it, applying that learning to your campaigns.
The Numbers Don’t Lie
With well managed campaigns, returns on investment of in excess of 400% even on a modest budget are possible.
One months email campaigns that I managed saw a 720% ROI, one Google Ads campaign that I took over, I identified £16000 of potential savings across the year and a 26% reduction in cost per acquisition.
Return On Investment
Reduction in spend (£)
Bacon Marketing – The Story! – Pt.1
2020 had been enough of a year for most people, myself included. With my job sat firmly in the at risk category due to outside factors, I knew it was time to start the job hunt again. 1900 applications in 16 weeks, hours upon hours of prep for interviews at senior level and the jobs disappearing at the last minute to be replaced with junior ones as budgets got slashed (one application took over 80 hours and had a full hands-on 6 month marketing plan in there, you can have a copy if you email me). Enough was enough, I had been documenting my job hunt on LinkedIn and had been encouraged by a number of people to go it alone, after speaking to a few people, they gave me the boost I needed to go solo.
I had already been carrying out marketing activities for clients on the side of my day job anyway, so it was just a case of scaling that up, and if you are reading this, the scaling up is working. Between working in-house, marketing agencies and freelance, I have worked on 1,000’s of successful campaigns and managed 100’s of relationships
I identified a key issue for a number of companies and that was affordability of senior marketing staff and in some cases, no marketing staff at all, leaving MD’s and owners juggling that along with the other 100+ hats they already needed to wear to make their businesses successful.
If this sounds like you, then I can and will help you, making your business successful through marketing is the goal and there are a lot of way to do that.